http://www.kontrollwahn.de/java/regenmacher/stories/tags/corporate/ root Tue, 12 Aug 2008 13:36:00 GMT undefined 2008-08-12T13:36:00Z root http://www.kontrollwahn.de/keblog_static/sys/favicon.png http://www.kontrollwahn.de/java/regenmacher/stories/tags/corporate/ http://www.kontrollwahn.de/java/regenmacher/stories/332/ <div class="entry-body"> <p>Nach diesem <a href="http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/" target="_blank">Blogpost </a>haben&nbsp;</p><ul><li>Adobe</li><li>Sun</li><li>Accenture (nur 8 Mitarbeiter)</li></ul><p>Employee Weblogs</p><p>Der Post bezieht sich auf <a href="http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/" target="_blank">Forrester</a> <br /></p><blockquote><p>They&#8217;re not handling that challenge well: Forrester found that most B2B blogs are &#8220;dull, drab, and don&#8217;t stimulate discussion.&#8221; Seventy percent stuck to business or technical topics, 74% rarely get comments, and 56% simply regurgitated press releases or other already-public news. <br /></p></blockquote><p>&nbsp;Forrester coined the term <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,42057,00.html" target="_blank">Social Technographics</a></p><blockquote><p>In order for a blog to be interesting and interactive, these companies must leverage their entire organization. This is exactly what we educate and train our clients on doing at Compendium Blogware (www.compendiumblogware.com)..shamless plug! </p></blockquote><p>&nbsp;</p><p>&nbsp;</p> </div><!-- //.entry-body --> Tue, 12 Aug 2008 13:36:00 GMT http://www.kontrollwahn.de/java/regenmacher/stories/332/ KE 2008-08-12T13:36:00Z